Industry News
Why invest in Edtech?
Here’s a great article about why serious investors are investing in video Edtech from the guys at Mashable… Byju is a paid for service personalized education start-up which has raised some serious capital from the likes of Mark Zuckerbergs philanthropic arm, the Chan Zuckerberg initiative, Sequoia Capital, Sofina, Lightspeed Ventures, and the Times Internet..
read moreRewards-based mobile ads challenge banners
By Lauren Johnson October 16, 2012 Marketers are increasingly turning to in-application advertising as the go-to medium to promote products. However, the traditional banner ad is getting stale, forcing brands to think outside the box with reward-based models that reward consumers for interacting with content in their favorite mobile apps. Skittles, Pepsi and American Family..
read moreTips for Optimizing Video Ad Campaigns on Tablets
Christophor Rick | 21 Sep 2012 Rhythm put out their Q2 2012 Insights report which looks at advertising that’s delivered to tablets and mobiles and they found some interesting things in regards to tablets, in my opinion. It seems that many tablets commonly have more than one user, so if you’re doing targeting on those platforms,..
read morePandora and Twitter Take More Mobile Ad Dollars than Facebook or Apple
A new estimate of mobile ad dollar revenue from eMarketer claims that Pandora and Twitter will take in more mobile ad dollars than either Facebook or Apple. The estimates show Google leading the pack, taking in $1.4 billion in 2012 in mobile ad revenue, or about 55% of..
read more$1 billion pivot to mobiles from PCs
“Because you take your smartphone with you everywhere, you can quickly and easily take a photo or video, map your location or jot down a note or a thought” … Dave Morin, founder of Path. Photo: NYT The path for internet startups used to be quite clear: establish a presence on the web first, then..
read moreMarket Analysis: 2012 Mobile Future in Focus
Download Whitepaper comScore presents the 2012 Mobile Future in Focus, its annual report* examining the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media use in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device..
read moreAustralian market for online video advertising “on verge of a tipping point”
The Australian market for online video advertising will grow from AUD 54mn (US$ 55mn) in 2011 to AUD 311mn in 2016, giving a compound annual growth rate of 42%, according to a new report from Frost & Sullivan. The country is described as being in the middle of an “explosion” in online video streaming, going..
read moreForrester: Why Tablet Commerce May Soon Trump Mobile Commerce
For eBusiness & Channel Strategy Professionals Why Tablet Commerce May Soon Trump Mobile Commerce by Sucharita Mulpuru, Sarah Rotman Epps with Patti Freeman Evans, Douglas Roberge Why Read This Report Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR)..
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